Fashion Designers ROZAE NICHOLS, MONIQUE LHUILLIER and Collection bebe's DAVID CARDONA Among the Winners Accepting Awards at the 2006 LA FASHION AWARDS Presented by Saturn With Los Angeles Magazine

LOS ANGELES, CA -- (MARKET WIRE) -- October 24, 2006 -- Hosts Jon Kelley ("Extra TV") and Lauren Holly ("NCIS" on CBS) provided an entertaining welcome to the 2006 LA FASHION AWARDS stage production which opened with models lounging "backstage" on stage in Bed Head pajamas on the new Saturn Sky Roadster. The Awards presentations were interspersed with video vignettes providing refreshing back-story on all of the nominees and honorees, and runway shows featuring capsules collections from the Fashion Innovator nominees Rozae Nichols, Juan Carlos Obando, and Society for Rational Dress' Corinne Grassini.

Winners of the 2006 LA FASHION AWARDS:

MAFI (Moss Adams Fashion Innovator) Award
Presenter: Rob Greenspan, managing director, Moss Adams LLP
Winner: Rozae Nichols
Accepting the Award: Rozae Nichols

Marketing Excellence Award:
Presenter: Ron Herman, 2005 LA FASHION AWARD Winner
Winner: COLLECTION bebe
Accepting the Award: designer David Cardona

Fashion Retailer Award:
Presenter: Catherine Adair, costume designer "Desperate Housewives"
Winner: decades & decadestwo
Accepting the Award: owner Cameron Silver & co-owner Christos Garkinos

Wells Fargo Century Fashion Achievement Award:
Presenters: Kevin Sullivan, EVP Wells Fargo Century with special guest
actress Michelle Trachtenberg
Winner: Monique Lhuillier
Accepting the Award: designer Monique Lhuillier

Fashion Communications Award
Presenter: Rose Apodaca, style writer and co-owner A+R
Winner: Arianne Phillips, stylist & costume designer
Accepting the Award: Rose Apodaca on behalf of Arianne Phillips who was on
the film set of "3:10 to Yuma" in Sante Fe, New Mexico, with Russell Crowe
and Christian Bale.

Inspiration Award
Presenters: Megan Griffith, Denizen Gallery owner and former Gen Art
director, with Nikolaki designer and FIDM educator Nick Verreos of "Project
Runway" fame
Winner: Gen Art
Accepting the Award: Jennifer Egan, regional director, Gen Art Los Angeles

NASDAQ California Apparel Stock of the Year Award:
Presenter: Bruce Aust, NASDAQ
Winner: Charlotte Russe
Accepting the Award: Mark Hoffman, CEO

n a surprise outcome, innovative celebrity retailer Kitson, nominated in TWO categories, Marketing Excellence and Fashion Retail, was passed by vintage specialist Decades & Decades Two on the retail side and upstart COLLECTION bebe on the marketing side.

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October 24, 2006 For more information, please visit